Brand
SWATCH SISTEM51 GENERATION 1990
When designing the Generation 1990, we wanted to draw on elements rooted in watchmaking history. One of the first pieces of inspiration that rose to the surface was the California dial. This unique design pairs Roman numerals on the top portion of the dial with Arabic numerals on the lower half, creating visual interest and easy readability. To further enhance the design, we incorporated a new colorway featuring five bold hues that are both seasonal and unconventional. The green color provides a nice twist on a more common blue or black case. In addition, the subtle grained texture of the navy dial provides an interesting spin on the sunburst finish you may remember from our first collaboration with Swatch, the SWATCH SISTEM51 GENERATION 1990 Vintage 84, which pulled its design inspiration from a watch in Swatch's second-ever collection. Another striking parallel between these two models is the slope of the chapter ring, which adds a nice dimension to the dial. In contrast, with the hour markers, hands, and indices, we get a more playful range of pale grey, lime green, and light pink that reflect the distinctly vibrant spirit of Swatch. As if the California dial and all-new colorway weren't enough, the back of the watch is just as much a show point as the front. Inside the Generation 1990 is the automatic SWATCH SISTEM51 GENERATION 1990 caliber with a Nivachron™ balance spring, which is a titanium-based alloy that's resistant to magnetism, shocks, aging, and temperature variation. It offers 30 meters of water resistance, an impressive 90-hour power reserve, and the added bonus of a date complication, which is located at six o'clock on the dial. The SISTEM51 is visible in all its glory through the exhibition caseback. Here, you'll notice a new design featuring a fully transparent rotor plate with our signature "H" pattern around the periphery. To achieve this unique visual and functional element, Swatch uses a solid piece of synthetic material charged with half-weighted tungsten, as opposed to the traditional half rotor. Through the transparent rotor, you have a part view of the mechanism, which showcases the beauty of the movement. In addition, this watch comes with free domestic shipping and reduced cost international shipping.
The Generation 1990 marks our fifth collaboration with Swatch, yet, somehow, the work never gets old. That's the beauty of partnering with such a dynamic and creative company – endless opportunities. With our latest release, we continue to build on Swatch's popular mechanical SWATCH SISTEM51 GENERATION 1990 in a new colorway that perfectly highlights our favorite part of the watch: the California dial. This unique configuration features an intermix of hour markers made up of both Roman and Arabic numerals. Traditionally, the Roman numerals appear on the top portion of the dial and the Arabic numerals appear on the lower half, with batons at three, six, and nine o'clock and an inverted triangle at 12. What attracted us to this eye-catching layout was not only the visual interest for the wearer but also the ability to play with typography. Swatch used this unique dial design on only one watch in their expansive catalog: the Stirling Rush GX407. This one of a kind model from 1990 immediately stood out to us and ultimately became the base on which we built the Generation 1990. Aside from the allure of the California dial, the Stirling Rush was a relatively subdued model for Swatch. It featured a white case and dial with a deep green leather strap and indices along with a small pop of red on the seconds hand. We switched things up on the Generation 1990, incorporating a fresh color scheme that reflects Swatch's exuberant nature while elevating the original aesthetic to new, contemporary heights.
